Gillette Venus – Lapland

Several days, a fully staged experience and Lapland as the backdrop: for Gillette Venus we realised an extensive photo and video production on site.

Even before the creators arrived, we used the time to produce extensive product content. The photo and video material around the products went into a trailer, among other things, and was supplemented by lifestyle images with people for the brand’s social media channels.

With the arrival of the creators, the actual experience began. The starting point was the main villa, from which various activities took place in Lapland – including reindeer sleigh rides, husky tours, pottery, shared evenings and a party night. Special moments such as experiencing the northern lights also became part of the production.

We accompanied the creators throughout the entire trip in photo and video, always connecting the respective activities with the brand and the products. The result was content that shows the experience authentically while integrating the products naturally into the various situations.

In addition to the ongoing content production, a trailer was created summarising the entire trip and the experience visually.