Initio Parfums Privés Düsseldorf
Initio Supercharged Event
In a Düsseldorf bunker, the launch of the new INITIO fragrances Wild Rush and Sugar Blast became an extraordinary experience. The entire location was staged to match the new Supercharged collection and made the two fragrances the centre of the evening.
In the entrance area alone, the creators were met by an oversized product installation, which we photographed along with the other areas of the location. On the next level, the two new fragrances were the focus in a specially designed setting. The creators could also discover the entire INITIO fragrance world and test the various fragrances on site.
A DJ and an installation with portraits of the creators, which became part of the interior design, created a special vibe. The various stagings offered numerous possibilities for individual creator content and product shots.
We covered the entire evening photographically – from the product and location details through the installations to the creators and their individual moments. Later the group moved on to the adjoining party location, where the evening continued.
Services
- Event Photography
- Product Content
- Creator Content
- Brand Content
- Next Morning Delivery
