Givenchy

At the launch of a new Givenchy fragrance, the photography was in our hands. The event brought numerous creators together in a stylishly staged setting and combined product, experience and entertainment.

A particular highlight was the appearance of LINA, who was there as a special guest and performed live. Her performance also made a reference to Givenchy, giving the evening an additional emotional layer.

Alongside a shared dinner there were various experience areas such as a styling area and a specially staged photo installation, used specifically for strong visual content.

We photographed the event and shot the products in the immediate event context. This produced authentic content reflecting both the atmosphere and the brand.

What was special about this event was the speed of the content delivery. Some of the images were provided while the event was still running, before it had even ended. The remaining content was finalised afterwards during the night.