
Douglas London
BTS London
For the BTS concert in London we accompanied an exclusive beauty and styling experience. The event started the evening before with a shared dinner at a Korean restaurant – fitting the concept and setting the tone for the experience to come.
On the day of the concert, the creators could prepare their look at various beauty and styling stations. Gritti for the fragrance experience, KIKO for make-up, GHD for hair and Erborian for skincare were among those taking part. It was not only about classic styling: at Erborian, for instance, the creators could experience an AI-supported skin analysis, while Gritti created an individual fragrance experience around personal BTS favourites.
The concept was rounded off by a matcha corner that was open to the creators all day. The various stations were staged specifically for the concert look and made the preparation itself part of the event.
We photographed the entire experience – from the dinner moments the evening before through the beauty and styling stations to the creators and their finished looks.
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