Douglas Coachella 2026

For the third year running, we photographed Douglas at the Coachella festival. In 2026 the event was extended to the Douglas community for the first time, bringing together not only selected creators but also numerous community guests.

Styling before each festival day was handled by Parfums de Marly, About Face and GHD, among others. We photographed the styling sessions and captured both the individual looks and products and the finished Coachella outfits of the creators and community guests. Further portraits and authentic content were also produced directly on the festival grounds.

A particular challenge in the Coachella production is the fast delivery: with a nine-hour time difference, the images are edited and provided overnight, so that the content is available in time for publication at German times.