Bella Hadid — Orebella

For the launch of Orebella, Bella Hadid’s new fragrance brand, we travelled to Milan to accompany the entire day visually.

From the very first moment we shot Bella Hadid in the immediate surroundings of the launch – authentic, approachable and always in the context of the product. The day began with an exclusive creator event and continued to the Douglas store in Milan, where a large meet & greet took place.

Our focus was on capturing the energy of the day in real time and making it immediately usable. Thanks to the direct delivery of the event photos, content could be published the same day – fast, relevant and in the moment.

In addition, we produced a trailer summarising the whole day in a strong visual narrative, along with a daily edit.

The resulting material was published on the official Orebella Instagram page, among others, and bears the signature of a day devoted entirely to brand, community and personality.